(A brief research essay outline)
McDonaldization
George Ritzer defines McDonaldization as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. McDonaldization centres around four main principles namely, efficiency, predictability, calculability and control. Efficiency describes how people have a liking for speed or quick service delivery. Predictability is the factor that ensures that products are the same or are reproducible by the same formula. Calculability refers to the belief that “quantity is analogous to quality” or more is always better than less and lastly control is that which strives for reliability by attempting to minimize the role of humans with non human technology.
May 1, 2010
Dont despair, even Jesus was stabbed in the back!
Well, what more can I say?.. This single line is a testimony in itself!
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